announcements
Myworkout announces the QALY barometer
Myworkout AS, a leading innovator in research-based health technology, launches its groundbreaking QALY barometer.
**Published: 28.05.2024 **This innovation is designed to encourage participation, increase activity levels, and highlight health benefits, featuring a real-time dashboard that tracks Quality Adjusted Life Years (QALYs) gained through participation in Myworkout’s activity campaigns.
Myworkout technology already measures participants' fitness capacity with scientific precision—without the need for heart rate monitors or chest straps. Now, we’re taking it a step further by calculating QALYs at the group level, providing a direct measure of improved heart health in the population.
First Application: Optime Challenge 2024 on Telen.no. For the first time, the QALY Barometer was used in connection with the Optime Challenge campaign held in 2024, featured on Telen.no. This marks a major milestone in making health impact data more accessible and actionable.
A vision for the future
"Our vision is to save the world from inactivity; it’s about empowering people to live healthier and more sustainable lives—or simply to have more life," - Knut Løkke“By making these insights available to the public, we hope to educate people on the power of research-based exercise and drive positive societal change—reducing healthcare costs and improving quality of life for all.”
Technological innovation and expert collaboration
The QALY Barometer is the result of a collaboration with top researchers, including Professors Jan Hoff and Jan Helgerud, pioneers in the field of exercise as medicine. This innovation represents a breakthrough in visualizing the health benefits of high-intensity exercise, helping individuals and organizations understand the tangible impact of increased physical activity.
Applications and availability
The QALY Barometer can be seamlessly integrated into:
- **Online newspapers **- **Mobile apps **- **Public screens **This accessibility allows companies, municipalities, and organizations worldwide to launch customized health campaigns tailored to the needs of their communities—leading to measurable, positive changes in public health.
About Myworkout
Founded on scientific research principles, Myworkout is a leader in health technology innovation. With a mission to make evidence-based exercise accessible to everyone, our app Myworkout GO empowers users from all backgrounds to achieve their wellness goals efficiently and sustainably.
For media inquiries, please contact:
Knut Løkke
CEO